INCREASING THE QUANTITY AND THE QUALITY OF THE TOURIST ACCOMODATION ESTABLISHMENTS IN HATAY

Within the scope of Horticulture Exhibition, an inspiring, fun and secure environment will be provided within each horticulture area and thus an excellent experience will be provided to the visitors.

In order for the expo area to be sustainable, regular analysis of event based profit-loss statements will be done according to the criteria below:

  • Advancing the Expo mission,
  • Increasing participation and reaching new audiences,
  • Increasing revenue,
  • Increasing public awareness.

By working with the marketing and communication department for on-site and off-site visitor events, the most appropriate launch techniques and marketing strategies will be developed to reach the target audience and events that will provide financial support to the Expo carried out.

Expo 2021 Hatay is planned on two different sites totalling  thirty hectares all together. We estimate that 2.500.000 people will visit this area and it will host approximately 1000 events in six months.